Let's take a moment to imagine a world where business letters are sent out on neon-pink stationery featuring a clip art of a dancing bear in the corner. Or, consider the horror of receiving a formal agreement on the back of a grocery list, complete with hastily...
After 20+ years of failing forward and figuring shit out for hundreds of small businesses across the nation -I'm sharing all the things that I wish someone would have told me along the way.
I'm calling it The Human Element, because that's what's missing from most marketing these days.
